” ‘The medium is the message.’ […]
Marshall McLuhan’s revelatory soundbite enjoys an awkward status in our industry. It’s often parroted but less frequently acted upon and in fact pre-dated a period where agencies and brand-owners actively (and perversely) de-coupled message and media.”
Observing for some years now how message and medium relate to each other (in public as well as in my own life), this brief article by L. Green hits home for me. It is relevant for its primary audience – media, brands, marketers – but for sure also for every reflective human and especially for value-seekers and Christ-followers. After all, what was Christ if not the message imbedded in the medium and the medium in the message!?